Wee bit about me

Zoom in. Step back. Join the dots. With more than a decade of experience across agency and in-house roles, I blend restless ideation with the strategic insight needed for commercial success. I love big, bold, thought-provoking ideas. Words and images that move you. If it's not memorable, it's not worth making. My thinking shifts between the big picture and finer details, allowing me to layer in the connective tissue between creativity and business outcomes, while digging deeper into culture. Yes let's make brilliant work, but let's also make it effective.

​​

At the core of my craft is a deep love for language and its musicality. How words sound, their rhythm, and their flow. Especially out loud.

Sharp and concise – or a little longer when needed. Hand in hand with music. Never let your soundtrack be an afterthought. Collaboration is a fancy word for working together. But it's something I'm pretty decent at. Over the years, I’ve had the privilege of working with all kinds of creative minds across end-to-end production. Designers, art directors, film nerds, editors – I've befriended them all. Yes, even clients.

​

Brands I've worked with

 

Genesis (Hyundai), Yeo Valley Organic, Pernod Ricard, Lacoste, Canon, Candy Crush Saga, William Grant & Sons, Watches of Switzerland, Aberlour, Aviva, Barclays, Nutmeg, Royal Mail, Berghaus, Marie Curie, Ronald McDonald House Charities, Mitre and more.

​

Outside of work (where the magic happens, let's face it)

 

Sometimes I sing with the Philharmonia Chorus expanding my repertoire from Mozart to Mahler in world-class concert halls around the globe. Other times I perform with London Contemporary Voices, with amazing up and coming talent. Singing has led to me to some remarkable places. Tours to New York, Valencia and Lille. There's that infamous Domino's yodelling ad. A cameo with Arsenal FC. Plus, starring alongside the immortalised ABBAtars in ABBA Voyage. One for the history books!